Graphic

Studio South 70 AS Colour

2021 Large Brand Identity
Credits
  • Pou Auaha / Creative Director
    Sam Southwell
  • Ringatoi Matua / Design Directors
    Elliot Stansfield, Liam Ooi
  • Ngā Kaimahi / Team Members
    Jeremy Hooper, Mira Takeda, Caitlin Rassie, Tom Crampin, Erin Joyce, Amy Matthews
  • Kaitautoko / Contributor
    Adrian Duff
  • Client
    AS Colour
Description:

AS Colour believes in taking their time with every product, only designing and producing premium apparel that will stand the test of time. A distinct brand pattern anchors the brand, complimented by structured layouts, minimal typography and engaging motion elements, evoking a utilitarian nature which doesn’t compromise in expression. From shirt tag, to storefront and online, the brand is utilitarian, intelligent and decidedly functional.